President of Toronto’s new WNBA team Teresa Resch establishes the backdrop for the Toronto WNBA team's creation, setting the stage for understanding the unique opportunities and challenges in Toronto’s sports landscape, and why being open matters for this team, now!
In this debut episode of Bringing Home the W, we kickoff the groundbreaking journey of establishing Canada’s first WNBA team. Host Tanya Casole-Gouveia welcomes Teresa Resch, President of WNBA Toronto, to explore how this historic expansion came to be, the significance of Toronto as the chosen city, and how the public is playing a vital role in shaping the team’s identity. If you're curious about sports branding, women's sports, or the behind-the-scenes process of launching a major franchise, this episode, and series, is for you!
Timestamps
[2:16] – Toronto WNBA team's branding journey
[8:45] – Building the team and fan base
[16:30] – Player insights and season preview
[22:00] – Community engagement initiatives