In this episode of Bringing Home the W, CMO of the Toronto Tempo Whitney Bell, and team President Teresa Resch reflect on the rapid launch of the team’s name, logo, and colours, delving into the significance of the fan-inspired identity and the unplanned early reveal.
In this episode of Bringing Home the W, we dive into the whirlwind journey of unveiling Toronto Tempo’s name, logo, and colors. Host Tanya Casole-Gouveia is joined by team President Teresa Resch and CMO Whitney Bell to discuss how fan input and bold design choices shaped the team’s identity. From the unexpected early reveal to the symbolism behind the colour palette, this episode offers a behind-the-scenes look at how Toronto Tempo came to life and what makes their identity uniquely Canadian.
[02:45] – Teresa Resch shares the story behind the unexpected early reveal and how the team adapted
[06:15] – Whitney explains the significance of the color palette
[09:40] – Teresa highlights how fan submissions inspired the final name, Tempo, and why it perfectly embodies basketball
[22:10] – Whitney discusses how the team plans to expand the Tempo brand
[25:35] – Teresa reflects on the lasting legacy of the Toronto Tempo and how this identity aims to unite fans across Canada